Running a modern business of any size is a difficult matter. Even small businesses utilize hundreds or tens of different marketing, business and operational software to function.
These applications should work in tandem to support the outcomes most important to the business. Business integration seeks to achieve this by enabling and connecting the participants in an eco-system to function as one whole.
The most crucial element in successful business integration is the proper design from the start. Most often, integrations is designed using a coding style that makes it hard to change the design. Poor design choices can result in a system that is difficult to maintain and use, as well as costly.
In the past, business integrations were predominantly focused on the integration of IT software and systems such as ERP and CRM solutions. This kind of integration is known as application integration and is usually performed through APIs or other tools that allow connectivity between systems. These kinds of integrations tend to be limited in scope and require a dedicated technical management team on site to manage and maintain.
The crucial element for modern business integration success is an holistic approach that concentrates primarily on the integration of business services. This is accomplished by identifying the services needed and mapping them to the appropriate technology. It also involves the design of the components required to integrate, such as connectors and data mappings. A rigorous testing and deployment process is also necessary in a controlled setting. Then, a monitoring and optimization process is put into place to ensure that the integration is in line with its goals.
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